WHAT IS A STRATEGIC PLAN?
A strategic plan is the outcome of a process that aligns the development of the organization for the upcoming years by making judicious choices while avoiding dispersion.
The strategic thinking exercise that goes into developing a strategic plan delves deep into the organization’s purpose, vision, strategic positioning, values and existing opportunities to identify priority directions for the organization.
A strategic sets out a clear direction for the organization and should be followed by the implementation of an action plan. The strategic plan becomes the most crucial document for the organization, serving as its compass for years to come!
WHAT IS THE TIMELINE FOR STRATEGIC PLAN IMPLEMENTATION?
The strategic thinking process behind the creation of a strategic plan is variable and can span from 3 months to one year, depending on the complexity of the organization and the necessary consultations.
WHAT ARE THE ELEMENTS OR DELIVERABLES OF THE STRATEGIC PLAN?
Usually, the strategic plan includes the following elements:
- Mission, vision and values
- Positioning or strategic identity
- Prioritized challenges for the organization
- Strategic directions and objectives
- Courses of action according to their strategic levels
- A summary table
WHO CAN DEVELOP A STRATEGIC PLAN?
This approach applies to both the strategic planning of an organization (business, non-profit, institution, for example) and territorial planning for an economic development organization, a city, or a regional county municipality (RCM).
The strategic plan is an excellent exercise for organizations that want to:
- Consult stakeholders
- Align their resources
- Clarify their directions and define development strategies
- Communicate to the public their development intentions
WHAT ELEMENTS CAN BE INCLUDED IN THE CREATION OF A STRATEGIC PLAN?
Several types of analyses and forms of consultations can be conducted as part of a strategic plan. These elements depend on the type of organization, its specific needs and the budget available.
The following elements can be added to the process:
- A survey of partners, members, merchants, users, the population, and all other stakeholders
- One-to-one interviews (partners, clients, etc.)
- Focus groups
- An economic forum or regional symposium
- Specific analyses of supply and demand
- An organizational diagnosis
- An action plan (in addition to the strategic plan)
- Occasional strategic support for other specific needs
- Other activities specific to the organization’s context
HOW DOES THE CREATION OF A STRATEGIC PLAN UNFOLD?
To learn more about the strategic planning process and our approach, see the Strategic Planning page.
HOW CAN ESPACE STRATÉGIES ASSIST YOU?
Espace Stratégies is an independent firm capable of providing an external perspective and a fresh outlook on your organization’s challenges. Our role as an external intervener allows us to bring new ideas and challenge certain problematic status quos. We work with public and municipal organizations, as well as businesses, non-profits, investors and government entities. This understanding of different stakeholders and their needs allows us to create relevant connections.
City of Terrebonne
The City of Terrebonne turned to Espace Stratégies for support throughout its strategic planning exercise, partly conducted online and in a context of consulting numerous stakeholders. Espace Stratégies also participated in drafting the City’s 2020-2025 action plan.
For the implementation of its 2021-2026 strategic plan and the development of its information resource master plan, Collège Montmorency chose the Espace Stratégies team. To fuel the process, the ES team organized extended consultations following a transparent and unifying strategic reflection approach with clear and effective change management principles.
Experiencing accelerated growth for several years, the non-profit organization felt the need for a new strategic planning exercise to update its objectives, service offerings, and programs. To confirm its vision and supervise its strategic reflection, the non-profit chose the Espace Stratégies team with whom it has been collaborating for several years. ES supported L’Anonyme’s management teams in developing a participatory process to mobilize the organization’s stakeholders and ensure a relevant positioning aligned with the evolving reality of its environment.