Vision, Espace Stratégies

Vision and Long-Term Framework


Every organization should establish a vision to define its guidelines and look ahead. A vision is the desired outcome over a certain period (typically five or 10 years) and serves as a beacon as the organization navigates through its various opportunities and challenges.

Without a clear vision, organizations risk moving blindly, taking detours, possibly never reaching the desired goal. The vision, among other things, sets the tone for strategic review.


A clear vision mobilizes all organization stakeholders around a common direction and fuels the resulting strategies and projects. Organizations can use the vision to help determine the targets to be met, as well as the strategic priorities for the coming years. This ensures consistent choices and aligns actions on medium- and long-term goals that will help the organization structure, develop and sustain itself.

For example, if a company’s goal is to double its revenue, its actions must be oriented toward gradually achieving this goal. The vision serves as a guide that will help maintain its DNA and better direct the organization’s strategic reviews over the years.



The vision is typically determined by the management team, the board of directors or representatives of the organization who set its course. It then extends to the rest of the team and affects all operations.

Espace Stratégies can help organizations to develop their vision through participatory workshops or as an integral part of the strategic planning process. This long-term framework will be defined in collaboration with the working committee and stakeholders, taking into account the organization’s positioning and development ambitions.

A clear and mobilising vision is also essential for developing and deploying new strategic initiatives, as it serves to measure whether projects are relevant and assess whether they bring the organization closer to its medium- and long-term targets.



Espace Stratégies is an independent firm that provides an outside perspective on the challenges facing your organization. We have developed an inclusive, participatory and collaborative approach that directly engages the client in implementing the growth strategy.

At the end of the process, the client has already integrated the solutions identified during the workshops because they have participated in the entire deliberation. They are thus able to take ownership of the tools that allow them to develop their autonomy. We encourage our clients to delve deeper in workshops and commit to taking an independent outside perspective to evaluating ideas.



Espace Stratégies offers a range of advisory services to address various growth themes. The services most relevant to vision and long-term framework include:

For Whom?

Colleges & CCTT

Innovative Businesses



Economic development organizations

Commercial development corporations

Cities & Municipalities



In 2020, L’Arrêt-Source, a shelter for young women, asked Espace Stratégies to help pinpoint its internal and external challenges, clarify its strategic positioning and long-term vision and determine its major strategic directions. Once these major directions were adopted, Espace Stratégies helped the organization identify the best development avenues.

Expansion Dieppe

Expansion Dieppe supports businesses in its territory in New Brunswick in carrying out their projects. In 2020, Expansion Dieppe sought Espace Stratégies’ support in a strategic process to develop a long-term vision for the organization. ES based its support on the three strategic Ps: mobilizing stakeholders through a participatory process, defining relevant positioning aligned with the ecosystem’s reality and developing an efficient plan that encourages the implementation of high-impact actions.

Related Growth Themes