Every organisation should establish a vision to define its guidelines and look ahead. A vision is the desired outcome over a certain period (typically five or 10 years) and serves as a beacon as the organisation navigates through its various opportunities and challenges.

Without a clear vision, organisations risk moving blindly, taking detours, possibly never reaching the desired goal. The vision, among other things, sets the tone for strategic reflection.

HOW CAN VISION IMPACT THE ORGANISATION?

A clear vision mobilises all organisation stakeholders around a common direction and fuels the resulting strategies and projects. Organisations can use the vision to help determine the targets to be met, as well as the strategic priorities for the coming years. This ensures consistent choices and aligns actions on medium- and long-term goals that will help the organisation organise, develop and sustain itself.

For example, if a company’s goal is to double its revenue, its actions must be oriented toward gradually achieving this goal. The vision serves as a guide that will help maintain its DNA and better direct the organisation’s strategic reflections over the years.

The vision is typically determined by the management team, the board of directors or representatives of the organisation who set its course. It then extends to the rest of the team and affects all operations.

Espace Stratégies can help organisations to develop their vision through participatory workshops or as an integral part of the strategic planning process. This long-term framework will be defined in collaboration with the working committee and stakeholders, taking into account the organisation’s positioning and development ambitions.

A clear and mobilising vision is also essential for developing and deploying new strategic initiatives, as it serves to measure whether projects are relevant and assess whether they bring the organisation closer to its medium- and long-term targets.

Espace Stratégies is an independent firm that provides an outside perspective on the challenges facing your organisation. We have developed an inclusive, participatory and collaborative approach that directly engages the client in implementing the growth strategy.

At the end of the process, the client has already integrated the solutions identified during the workshops because they have participated in the entire reflection. They are thus able to take ownership of the tools that allow them to develop their autonomy. We encourage our clients to delve deeper in workshops and commit to taking an independent outside perspective to evaluating ideas.